Clutter free . Modern. Eclectic. Chic. are the keywords that define the evergreen products of our brand.
It was Founded in 2008 as a label that catered exclusively to custom made clothing. And by the summer of 2014 it made its transition from a custom label to a retail brand. This powerful switch in the mode of selling enabled us to reach out to a wider set of audience with the tasteful designs & exquisite craftsmanship, that the brand has been know for since its inception.
The driving force behind each garment, from its visualization to creation, is the love for living each beautiful moment of life in the most pretty & chic way possible.
The creation of each garment is a remarkable journey for us; from the hustle of the fabric in its vibrant prints & shades, to the whisk of the scissor as it chalks out the perfect fit & shape, with the rhythm of the sewing machine taking the garment to its final edit; each garment is a piece of art made with meticulous detail & finishing.
Rest assured you are wearing a piece of art made with love!
It is a designer apparel brand for women, based at Hyderabad, India; and it is named after its founder & creative head 'Ritu Kankaria'